PRIVACY POLICY

Thank you for visiting the Paramount Store Web site. VIP Limited Partnership (“we” or “us”) administers and manages the Paramount Store and this website. Your privacy is important to us. To better protect your privacy, we provide this notice explaining our online information practices and the choices you can make about the collection and use of the personal information you submit on Web pages where this policy is posted. As we operate internationally, and many of our computer systems are currently based in the United States, your personal data will be processed by us in the U.S. where data protection and privacy regulations may not offer the same level of protection as in other parts of the world, such as the European Union. If you create a user account with this site as a visitor from outside the United States, you consent to the collection and/or processing in the United States of your personally identifiable information, which includes the use of cookies as described below.

THE INFORMATION WE COLLECT: At the Paramount Store, you can order products, enter contests, vote in polls or otherwise express an opinion, subscribe to one of our services such as our online newsletters, or register and participate in our an club. The types of personally identifiable information that may be collected at these pages include: name, address, e-mail address, telephone number, fax number, credit card information, and information about your interests in and use of various products, programs, and services. At the Paramount Store, you may also be able to submit information about other people. For example, you might submit a person's name and e-mail address to forward a product to a friend and, if you order a gift online and want it sent directly to the recipient, you might submit the recipient's name and address. The types of personally identifiable information that may be collected about other people at these pages include: recipient's name, address, e-mail address, and telephone number.

At certain parts of some of our sites, only persons who provide us with the requested personally identifiable information will be able to order products, programs, and services, or otherwise participate in the site's activities and offerings. We also collect certain non-personally identifiable information when you visit many of our Web pages such as the type of browser you are using (e.g., Firefox, Internet Explorer), the type of operating system you are using (e.g., Windows XP or Mac OS), and the domain name of your Internet service provider (e.g., America Online, EarthLink).

COOKIES & TECHNICAL INFORMATION: We, our third party service providers, and our partners may send "cookies" to your computer or use similar technologies to enhance your online experience at our sites and across the Internet. "Cookies" are files that can identify you as a unique customer and store your personal preferences as well as technical information (including click through and click stream data). Cookies manage and measure the performance of certain items that may be displayed on or delivered by or through the Paramount Store. Cookies can either be permanent (i.e., they remain on your computer until you delete them) or temporary (i.e., they last only until you close your browser). We may also use "Web beacons" that monitor your use of our sites. Web beacons (or Web bugs) are small strings of code that provide a method for delivering a graphic image on a Web page for the purpose of transferring data, such as the IP (Internet Protocol) address of the computer that downloaded the page on which the Web beacon appears, the URL (Uniform Resource Locator) of the page on which the Web beacon appears, the time the page containing the Web beacon was viewed, the types of browser that fetched the Web beacon and the identification number of any cookie on the computer previously placed by that server.

On their own, cookies or Web beacons do not contain or reveal any personally identifiable information. However, if you choose to furnish personally identifiable information, this information can be linked to the data stored in the cookies/Web beacons.

By accepting this Privacy Policy, you specifically agree to our use of cookies and Web beacons as described herein. You may adjust your browser to reject cookies from us or from any other Web site. Additionally, by setting your Web browser to display HTML e-mails as text only, you may be able to prevent the use of some Web beacons. Please consult the "Help" section of your browser for more information. However, certain areas of our sites can only be accessed in conjunction with cookies or similar devices and you should be aware that disabling cookies or similar devices might prevent you from accessing some of our content.

OUR USE OF THE INFORMATION: We use the information you provide about yourself to fulfill your requests for our products, programs, and services, to respond to your inquiries about our offerings, and to offer you other products, programs or services that we believe may be of interest to you. We use this information to communicate with you, such as to notify you when you have won one of our contests or when we make changes to our subscriber agreements, to fulfill a request by you for an online newsletter, or to contact you about your account with us.

We use the information that you provide about others to enable us to send them your gifts or cards. From time to time, we also may use this information to offer our products, programs, or services to them. The information we collect in connection in surveys or other forums is used to provide an interactive experience. We use this information to facilitate participation in the Site and, from time to time, to offer you products, programs, or services.

We use the non-personally identifiable information that we collect to improve the design and content of our sites and to enable us to personalize your Internet experience. We also may use this information in the aggregate to analyze usage of our sites, as well as to offer you products, programs, or services. We may disclose personally identifiable information in response to legal process, for example, in response to a court order or a subpoena. We also may disclose such information in response to a law enforcement agency's request or where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our terms of use, or as otherwise required by law. In addition, we may transfer information about you if we or one of our business units are acquired by, sold to, or merged with another company. In addition, information about you may be shared with other third parties as we deem advisable or necessary. Agents and contractors of the Paramount Store who have access to personally identifiable information are required to protect this information in a manner that is consistent with this Privacy Policy by, for example, not using the information for any purpose other than to carry out the services they are performing for or on behalf of the Paramount Store. Although we take appropriate measures to safeguard against unauthorized disclosures of information, we cannot assure you that personally identifiable information that we collect will never be disclosed in a manner that is inconsistent with this Privacy Policy. Finally, we will not use or transfer personally identifiable information provided to us in ways unrelated to the ones described above without also providing you with an opportunity to opt out of these unrelated uses.

THIRD PARTY SITES & SPONSORS: Some of our sites contain links to other sites whose information practices may be different than ours. Visitors should consult the other sites' privacy policies before submitting any information, as we have no control over information that is submitted to, or collected by, these third parties. We sometimes may offer content or programs (e.g., contests, sweepstakes, or promotions) that are sponsored by or co-branded with identified third parties. By virtue of these relationships, the third parties may obtain personally identifiable information that visitors voluntarily submit to participate in the site activity. We have no control over these third parties' use of this information. The site will notify you at the time of requesting personally identifiable information if these third parties will obtain such information.

CORRECTING INFORMATION OR OPTING OUT OF FUTURE COMMUNICATIONS: To correct factual errors in any personally identifiable information we have collected in compliance with this Privacy Policy, or to update your interests, preferences or other portions of your user profile, please send an email to privacy@paramountstore.com.To protect your privacy and security, we will take reasonable steps to help verify your identity before granting access or making corrections.

If you wish to opt-out and prefer not to receive information about additional products & services, promotions, and contests, you may do so by using our unsubscribe service by clicking on the “unsubscribe” link contained in any such message. Please note: Such requests will be honored within ten (10) business days according to section 5(a)(4)(A)(i) of the Can-Spam Act. While we will process your request as soon as possible, please be aware that in some circumstances you may receive a few more messages until your request is processed. You also may opt-out of receiving such emails by clicking on the "unsubscribe" link within the text of the email.

NOTIFICATION REGARDING UPDATES: From time to time, we may update this privacy notice. We will notify you about material changes in the way we treat personally identifiable information by placing a notice on our site. We encourage you to periodically check back and review this policy so that you always will know what information we collect, how we use it, and to whom we disclose it.

UPDATED: OCTOBER 19, 2009